Team
Sang-Duck Seo, Ph. D, Jenel Jyl Braza, Shanel Steliga, Marco Cater, Daniel Lee
My Role
UX Research, Ideation UX Designer, Lead Illustrator for Vehicle Exterior, Presentation Video Editor
tools
Figma, Google Slides & Docs, Adobe Illustrator & Photoshop, Canvas
duration
August 2023 - May 2024 ( 10 months)
PROJECT BRIEF
summary
Our team was responsible for the conceptualization of an autonomous vehicle, VOLT, that would service the city of Las Vegas. In this concept, the city has grown into a smart city that would utilize AVs for public transportation. VOLT is designed to target user experience issues revolving around safety, convenience and luxury.
research accomplishments
18th Annual International Conference on Design Principles & Practices ( Conference Proceedings Presentation )
UNLV Spring 2024 Undergraduate Research Symposium
Final Designs - AV Exterior
All Designs are made based on our research to ensure that tourists have the most optimal experience. My main goals with designing the exterior was (1) to ensure visibility of the vehicle, (2) safety with the built-in and use of AI sensors / cameras, and (3) enjoyable and customizable true panoramic view of Las Vegas landscape through the unique windshield.
finalized user personas
We have a total of four (4) user personas for our case study. Each personal highlights the different types of tourist that make Las Vegas a destination.
These designs were done by Daniel Lee.
flowchart
The User Journey flowchart was designed by Marco Cater.
UX Problems
Long waiting times, Troubles locating vehicle, Uncomfortable seats, Lack of Amenities, Lack of personal space, Stress of finding a seat & holding luggage, Some seats have a good view while others don’t, Poor air conditioning, Safety concerns, Accessibility concerns..
UX solutions
Easily recognizable exterior lights, full-top panoramic windshield with temperature control sensors, Automatic doors and ramp for accessibility, AI-driven security to ensure safe pickup.
Conference presentations
Slides
Eighteenth International Conference on Design Principles & Practices
Each team member contributed text information and imagery on the slides designed by Jenel Jyl Braza. Jenel also managed the typographic hierarchy of the presentation before submission.
recording
Eighteenth International Conference on Design Principles & Practices
Our team for SEO UX Design Research Lab submitted our case study to the Eighteenth International Conference on Design Principles & Practices on March 3, 2024. The event was hosted from March 10, 2024 - March 13, 2024.
This presentation was edited by Daniel Lee.
poster / infographics
UNLV Spring 2024 Undergraduate Research Symposium
My team presented at UNLV’s Research Symposium of Spring 2024. We were given a total of 10 minutes to present our research, findings, and UX solution proposals, then had 6 minutes of Q&A from the judges.
The additional infographics were supporting documentation that aided our final grade at the end of our 10 month course that explained all features and structure of the exterior of the AV.
Challenges
It posed a challenge to find articles of scholar research on the topic of AV + public transportation or public transportation in Las Vegas. Additionally, none of the members of our team had any previous knowledge about interior and exterior design for AVs so we ended up observing and researching AV tech that was already available.
Learning outcomes
Project planning and management, UX research and UX / UI design were all skills that improved in this team setting as well as applying UX design principles in a more physical concept in contrast to the digital space — i.e mobile, app UI or website design.
Overall, I gained much more in depth understanding of UX research and how much UX design solutions are based on the research gathered at the beginning.
