My purpose in this study was to utilize data analytics as a design element to create a brand identity, supporting an infographic poster, pitch deck and smartphone app mockup of the essential screens.
A little about the brand: Dram Shop
A Dram is a tool used by bartenders that are used to measure a sample amount ( 1.5 fl oz ) of liquor. Dram Shop comes into it’s own on the current market of more individuals socializing and willing to explore while also needing a place to learn without worry of on-site experimentation with mystery orders without knowing what liquors you’re drinking.
Dram Shop intends to act as an encyclopedia of all things beverage. Curious about what to order next time you’re out? Recommended a drink by a friend and want to know what’s in it first? Feeling Whiskey tonight and want a drink in mind for when you’re at the bar? Dram Shop is the place to answer all your questions.
All branding identity, marketing materials, user-experience research statistics and mockups were captured and completed by myself.
RESEARCH
