About the Project
This Simp City event was a collaborative partnership with PUMA, Jabbawockeez, and Leverage Presents to celebrate the debut of the dance group's new residency show at the MGM Grand hotel. As the Jabbawockeez crew is sponsored by PUMA, Simp City would be hosting the after party on opening night.
When initially approached for the project, we immediately wanted to find a way to highlight the opening of the new PUMA retail store on the Las Vegas strip in the new BLVD shopping center; who's rooftop would also be serving as the location of Simp City's event location.
To do so, a 3-tier system to help drive customers to the PUMA location as well as incentivize our night life audience to purchase product to qualify for various levels of entry and free goodies.
Below you will see the various flyers created to advertise this 3-tier system, both Leverage Presents' social flyer and the partnership flyer shared on all three company's Instagram profiles, front and back of the physical tickets that were printed and one of the billboard designs that was displayed on the BLVD display screen.
All designs created by myself.
social flyer post
PUMA partnership social flyer
event physical ticket - front side
event physical ticket - back side
billboard on las vegas strip
